Our websites provide, at no additional charge to the client, search
engine optimization, e-mail accounts, broadcast e-mail capabilities,
password restriction, relevant link building, and web statistical
reports . Additional for-a-fee services include Flash Intros,
e-commerce design, writing copy, and more. We also provide hosting
packages and domain name registration.
Why a Website?
The public now expects businesses and organizations to have a Web
site -- one that can, at the very least, supply basic information
and a means of getting in contact. A Web site has become nearly
as essential as a telephone or fax machine or printed brochure.
But apart from fulfilling the
public's expectations, a Web site will also help your business increase
profits. Increasingly, people search the Web when looking for a
service or product. If they don't find your business represented,
they will find your competitor 's.
What Can a Website
Do For Me?
A few examples of immediate, practical benefits:
Expand the effect of a print ad. Addition
of a Web site address to an ad, even a very small one, means that
anyone intrigued by the ad can
immediately access much greater amounts of information about your
company.
Save time. Much company time and effort is often wasted by repeatedly
providing the same information either by phone or in person. Have
a section on your site that provides answers to frequently asked
questions. Make it easier for potential customers to find you.
Will a Website Make My Business Immediately
More Successful?
Does a phone, or fax machine or brochure? All are tools for communication
and promotion, but need to be used effectively. On the other hand,
neglecting to have one of these tools can put your company at a
competitive disadvantage. No company operates without a phone. A
Web site -- and the services it can provide -- is equally essential
for a 21st century business.
"Build it and they will come".
Many people believe that the mere existence of a website will generate
new business. This could not be further from the truth. Business
owners need to consistently self-promote by mentioning their web
address, informing existing and prospective customers of a web presence,
and making their web address available on all promotional materials
created by the company.
How can I Promote My Website Offline?
The concept of a paperless office is all very well, but your potential
customers live in an offline world. To get their attention, you
need to reach them where they live. Here’s how:
Stationery
Every item of stationery that leaves your office is an opportunity
to promote your website. Make sure your website address
(URL) appears on every single piece of stationery including:
—
Business cards
— Letterheads
— Envelopes
— Address labels
— Fax Cover Sheets
— Checks
— Invoices
— Receipts
— Order/Reorder Forms
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Promotional
Items
Items that people
use every day are a great way of keeping your name in front
of your customers. Make sure your URL appears prominently
and it will be a constant reminder to visit your website.
Promotional items that lend themselves well to this concept
include:
—
Coffee mugs
— Paper weights
— Pens
— T- Shirts
— Calendars
— Key chains
— Magnets
— Bumper stickers
— Baseball Caps
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